Ideas for the
next version.
Practical thinking on websites, performance, search and AI visibility — written from the work, not from a content calendar.
AEO Checklist for Multi-Location Service Businesses
Answer Engine Optimization (AEO) is how you ensure ChatGPT, Claude, and Google AI Overviews cite your business correctly. Here is the exact checklist we use. ↗
Service-Area Page Structure for 5–20 Location Businesses
How to structure service area pages without creating thin, duplicate content that Google ignores. ↗
Google Business Profile vs. Your Website in 2026
Where does local ranking actually come from today? The relationship between your website and your Google Business Profile has fundamentally shifted. ↗
We Analyzed 50 Local Service Sites: The Full Data Report
We audited 50 local service websites across 10 industries. The performance bottlenecks were shockingly consistent. Here is the full data. ↗
Schema Markup for Local Services: A Copy-Paste Starter Kit
Stop leaving your entity relationships to algorithmic guesswork. Use this baseline schema structure to define your business. ↗
Case Study: Scaling Local Leads without Paid Ads
How we rebuilt the digital infrastructure for a multi-location service business, resulting in a 210% increase in organic leads in 6 months. ↗