We Analyzed 50 Local Service Sites: The Full Data Report
We audited 50 local service websites across 10 industries. The performance bottlenecks were shockingly consistent. Here is the full data.
Finding 1: 85% Failed Core Web Vitals
The vast majority of sites failed the Largest Contentful Paint (LCP) metric, primarily due to unoptimized hero images (averaging 3.2MB) and render-blocking third-party scripts.
Finding 2: The 'Theme Bloat' Epidemic
Sites built on visual builders loaded an average of 1.8MB of unused CSS and JavaScript. This bloat directly correlated with lower mobile conversion rates compared to custom, lean implementations.
The Fix: Trim the Fat
By moving to modern frameworks (like Next.js) and optimizing assets, we typically see a 40-60% improvement in perceived load times, which cascades into better engagement metrics.
Usman
Founder of Promptora, an independent digital studio specializing in technical SEO, high-performance web development, and digital systems for businesses looking to scale. View our capabilities ↗