AEO Checklist for Multi-Location Service Businesses
Answer Engine Optimization (AEO) is how you ensure ChatGPT, Claude, and Google AI Overviews cite your business correctly. Here is the exact checklist we use.
1. Consistent Entity Definition
Ensure your Name, Address, and Phone (NAP) are identical across your site, GBP, and major data aggregators. AI agents rely on consensus to establish trust.
2. Explicit Service Area Schema
Do not just list cities in a paragraph. Use LocalBusiness schema with the areaServed property pointing to specific GeoShape or Place entities.
3. Question-First Content Architecture
Structure your location pages to directly answer 'Who', 'What', 'Where', and 'When'. Use direct statements: 'We provide [Service] in [Location] from [Hours]' before expanding into marketing copy.
Usman
Founder of Promptora, an independent digital studio specializing in technical SEO, high-performance web development, and digital systems for businesses looking to scale. View our capabilities ↗