Sam Appliance Repair
From technical friction to a clearer local service journey.
A clearer digital path for a 14-city appliance repair business.
What needed to work better.
A strong local reputation needed a cleaner digital foundation: clearer services and locations, better technical performance, and a search structure customers could actually navigate.
The work was treated as part of the business system: clearer information, better paths and technical foundations that support the experience.
The work had a job.
What became
clearer.
The site now has a clearer service journey and a stronger technical foundation for local discovery.
Business value
The site now has a clearer service journey and a stronger technical foundation for local discovery.
Evidence
Measured: desktop PageSpeed moved from 94/100 to 100/100 and LCP from 1.7s to 0.6s.
Next phase
Future growth work is described as future work. No targets are presented as achieved results.
Let's build the next one well.
Tell us what needs to work better. We'll help you decide what to keep, what to change and what to build next.